In this exclusive edition of Top Trumps, 30 distinguished London attraction businesses have come together in a unique collaboration to create a signature gift shop item aimed at mutual promotion. The primary hurdle faced in this endeavor was the development of a design that garnered approval from all 30 participating companies.

Drawing inspiration from the essence of a true adventure, the design boasts distinctive footprints and a rugged, grunge-inspired aesthetic. Each participating company contributed curated images to be featured on the cards, resulting in a collective celebration of the diverse and iconic attractions that make London a truly remarkable destination.