Career Stories
A bold recruitment campaign and video series designed to showcase the people, culture, and energy behind Hymans Robertson.
Overview
For our careers campaign, we aimed to speak directly to interns and entry-level recruits with something confident, human, and exciting. Built around the statement “Together, we can make this the best job you’ll ever have”, it showed what it actually feels like to work at Hymans Robertson.
Challenge
The careers market is crowded, with many companies using similar visuals and messaging. The challenge was to stand out, clearly communicate why someone should choose us, and avoid typical office-style photography.
Design process
We put staff front and centre, exploring roles, interests, and personalities to create visuals that reflected real people. Black-and-white imagery transformed into bursts of colour, shapes, and illustration, revealing staff in a dynamic, expressive way. I spent time explaining the concept to gain sign-off while keeping it on brand. The campaign evolved into Career Stories, a video series interviewing staff about their journeys, roles, and advice for new joiners using the same visual style.
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Final result
The campaign year had 330 new hires, including 32 graduates and 24 interns, and the Career Stories series became the most engaged and liked content on social channels that year, helping build a strong, authentic picture of life at the firm.
Source: Annual Staff Meeting.
You’ve been great to work with! You showcase our friendly and partnering values well - and have continuously provided a great support to the recruitment team over the year!
- Recruitment Business Partner
The career stories videos really bring our people and their stories to life – the animations really support the content; the videos are very engaging, full of energy and are therefore impactful. They are intended to attract people to Hymans – to enable us to stand out from the crowd, show that we are different and these will support that well. They bring to life our values. I think you’ve done a great job and look forward to seeing the others.
- Managing Partner
