Frontier
A future-focused animation designed to introduce a complex platform with clarity, precision, and impact.
Overview
Frontier is Hymans Robertson’s platform connecting clients, consultants, and propositions. It streamlines collaboration, reporting, and insights, marking a new era in how the firm delivers services. To introduce Frontier, I created a text-led animation that reflects its forward-looking and innovative nature.
Challenge
Frontier is an internal platform, so the interface itself cannot be shown here. Instead, this section highlights the shape-based icon style I developed using the company’s colour palette. The animation builds on this approach, ensuring consistency across the wider visual system while still communicating the platform’s value in a clear and engaging way.
Design process
The concept focused on clarity, motion, and a future-facing aesthetic. Using a dark background and bold geometric shapes, I built a visual language that feels modern and purposeful while staying on brand.
Text was used as the primary storytelling device, guiding viewers through the platform’s benefits in a clear and structured way. Shape-based motion tied back to the icon system, creating consistency across the product and its promotion. Timing, transitions, and sound design were carefully considered to create a smooth and polished experience.
Final result
The animation introduces Frontier in a clear, engaging, and visually distinctive way, without relying on the platform interface. The shape-led approach reinforces the wider visual identity, while the smooth motion and structured narrative position Frontier as a confident and forward-thinking product.
Nice videos – sets a great expectation. Important their first taste of it is like ‘wow’ and aligned with the awesome expectation it sets – looking forward to it.
- Partner
