One Firm
A cohesive identity built to unify teams, strengthen recognition, and elevate corporate communications.
Overview
I created a single, cohesive design framework to give Hymans Robertson a clear, recognisable presence for corporate clients. The goal was to unify multiple business areas under one visual language while keeping communications professional, energetic, and engaging.
Challenge
Corporate-facing materials varied across business units, with different colours, imagery, and styles. The challenge was to create a unified identity that felt vibrant and modern while staying true to the brand’s professionalism and expertise.
Design process
The approach focused on three principles: bold, solid colours for impact, clear white space for readability, and dynamic pathways to guide the eye and convey forward motion. Moving away from heavy gradients, solid colours help assets stand out, feel fresh, and remain on brand. The dynamic pattern adds energy and continuity, and colour-led imagery ensures content is engaging and cohesive across email, social, web, and print.
With the identity finalised ahead of a key event at the London Stock Exchange, I created a launch video, filming and editing it to bring the new brand to life in a live setting.
Final result
The framework gives corporate-facing materials a unified, recognisable look. It brings cohesion across multiple business units while maintaining energy and impact. Solid colours and dynamic elements make the work feel fresh and bold, strengthening recognition, differentiating Hymans Robertson, and ensuring future campaigns are instantly identifiable.
I thought the work on the one firm corporate branding was brilliant. The whole team loved it and it has made a real difference to the look and feel of our corporate materials. It was awesome to see it used at the London Stock Exchange event. More generally, the video content for that event was great.
I feel your work on the design front and the video content has had a measurable impact on our look and feel in the market – thank you
- Partner
