PACE
An animated concept built around pace, progress, and a clear four-step journey.
Overview
PACE is Hymans Robertson’s structured approach to helping clients plan their journey to buy-out. Built around four steps, Plan, Aim, Check and Execute, it combines funding, investment and planning advice into one connected process. To bring it to life, we created a one-minute animation where each step flows into the next, balancing a playful style with professional clarity.
Challenge
The brief changed from the original “4 Ts” framework to PACE, requiring a pivot in concept to reflect the new name and its focus on speed and momentum. We needed a clear, engaging way to show the service behind the journey. Something easy to understand, visually distinctive and aligned with Hymans Robertson’s brand.
Design process
I focused on timing, flow and progress. The animation followsa stopwatch format and runs for exactly one minute from the moment it is pressed, moving smoothly through the four steps. Stop-motion techniques and textured shapes created a playful feel while maintaining brand consistency. Voice-over and sound design reinforced the theme of pace, and the animation was designed to work across presentations, social media and events.
Final result
The PACE campaign was well received, clearly explaining the service in an engaging and memorable way. It established a distinctive identity for PACE, generated strong engagement online and at events, and supported business development by making the offering easy to understand.
On PACE, you developed a design concept that nailed the brief - something that stands out from the crowd but still feels ‘Hymans’/professional. You developed the animated video with minimal input from me and it has become a key asset in the campaign. It’s had a lot of positive feedback from stakeholders and been instrumental in the promotion of the PACE approach.
- Marketing Lead
