Personal Wealth
A confident brand refresh designed to improve clarity, strengthen presence, and better connect with clients.
Overview
The Personal Wealth brand needed more impact in a competitive market. The existing identity was recognisable but felt busy, lacked confidence, and struggled with legibility. The refresh aimed to create a confident, people-focused look while keeping familiarity.
Below is the existing brand identity prior to my brand refresh work.
Challenge
The original dot pattern and yellow tones often disappeared against white backgrounds, making text hard to read. The identity felt delicate and lacked presence. The goal was to make it more distinctive without a full rebrand.
As shown in the concept work below, I explored variations of the pattern, introducing more structure and testing different levels of boldness. I also looked at how imagery could integrate with the system. Through this process, I found that simplicity was key, with the circular form scaled up to create a clearer, more confident visual presence.
Design process
I simplified and enlarged the circular pattern, improving clarity and allowing it to interact naturally with imagery. A bold, custom icon set built from simple shapes tied in with the circles, giving the brand a cohesive and distinctive visual language. The aim was big, clear, and approachable.
Final result
The refreshed brand feels confident, warm, and people-led. Strong circle graphics, blue and yellow accents, and human-focused imagery make it stand out while remaining recognisably Personal Wealth. The updated system is now live across the website and supporting materials.
Ryan put together really strong, visually pleasing document which show the value of the webinar topics. The result this will have is to not only promote future sessions to clients, but increase engagement.
- Corporate Client Administrator
Ryan’s creativity and high standards have had a big impact on the quality of our client-facing materials. He’s helped elevate the look and feel of several key pieces of work, which ultimately strengthens our brand and enhances the experience for our clients. Your reliability and proactive communication also make projects run smoothly, which has had really positive impact on HRPW’s output this year.
- Marketing Executive
