Sole Trustee

A bold, modern identity built to express partnership, momentum, and strategic confidence.

Overview

I developed a distinctive visual identity to launch Hymans Robertson’s Sole Trustee proposition. The work positions the firm as a confident, strategic partner while clearly differentiating the service in a competitive and growing market.

Challenge

The challenge was to create a visual language that felt bold, modern, and memorable, while reflecting a peer-to-peer relationship with professional trustees. The identity needed to communicate collaboration, agility, and momentum, and work seamlessly across email, social, web, and campaign materials.

Design process

I centred the concept on movement and partnership. Building on the brand’s angled language, I developed a dynamic cross-hatched system where intersecting lines represent shoulder-to-shoulder collaboration. Varied angles and diagonal flow suggest an evolving roadmap, reinforcing progress and adaptability, while photography and colour sit within angled shapes to maintain momentum and clear space for content. Bold colour placement and directional layouts keep the system visually striking and flexible.

Final result

The final identity is confident, modern, and highly distinctive. It brings the Sole Trustee proposition to life through a strong sense of movement and collaboration, while remaining clearly on brand. The system works across all campaign channels, helping the proposition stand out and positioning Hymans Robertson as a credible, peer-level partner.